(She’s also a board member at brands including Uber and Onex.) Huffington stayed on as Editor-in-Chief at The Huffington Post until 2016, when she moved on to her current day job as CEO of Thrive Global, a blog and training provider devoted to corporate wellness. HuffPost (founded by Arianna Huffington): $143.1 millionĪrianna Huffington, founder of The Huffington Post ( rebranded to HuffPost in 2017), built her business up from a current affairs commentary blog to a full-blown media empire between 20, when The Huffington Post was acquired by AOL for $315 million.

Smashing Magazine: $5.2 million per yearġ.

The earnings figures given with each blogger are best-available estimates of annual earnings from Owler, given in U.S.

Let’s take a good look at each leading blog’s status in 2020, and see what lessons we can take away about the state of blogging. However, we’ve been keeping track of the careers of the bloggers included in last year’s list, we still believe there’s a lot to say about their high-earning blogs. We might have taken this as our cue to stop analysing the performance of top paid bloggers. One of the upshots of these trends is that it is no longer easy to get estimates on bloggers’ earnings from a reputable source, as titles like Forbes have refocused on trending topics like Instagrammers and YouTubers. According to Google Trends, global search volume around ‘blogging’ and related keywords reached its lowest level on record in June 2019, and has been close to flat since then. This effect has been so pronounced that use of the term ‘blogging’ itself seems to be waning. The downside is that blogging has become harder to define, and therefore harder to report on as an industry.

These trends have brought new commercial and creative opportunities for independent online content creators. A lot of people who may once have become bloggers, are pursuing careers as influencers instead. There has been a further bifurcation of the blogging industry into bloggers and social media influencers. Recently, blogging has branched into lots of variants, ranging from traditional, proprietary blogs (like the one you are reading), to blogging on third-party platforms such as Medium and LinkedIn Pulse, and micro-blogging in social media captions. Using a list based on a Forbes ranking of the world’s highest earning bloggers, we analysed some of the factors playing into each leading blogger’s success. Since 2018, Target Internet has checked in once a year on ten of the world’s highest-earning blogs. What can 10 of the top-earning bloggers in 2020 teach us about how to make money by blogging, and what do their stories tell us about the current trends of top-ranking blogs?

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